Turning an app idea into a product- important feature sets

 

Mobile apps are becoming popular, and mobile app development ideas are turning up as a solution for many problems end-users face. But, an app works upon the feature set that will help you stand unique in the market. The article will guide you in developing a feature set for your mobile app development idea in 4 easy steps to lay down blueprints for converting your app idea into a final product.

Identifying your target audience

Finding the target audience is the most crucial part while preparing a feature set for your app and converting your app idea into a final product. Imagine that you do not understand your audience. You do not know who will be your customer. How will you sell your product? How will you know what audience segment to approach? Your app idea will fail eventually. So, finding the targeted audience is the first step in developing the feature set for your app.

To find out the targeted audience, you have to focus on a number of elements like Demographics, personality, age group, language, and much more. Because you cannot build a dating app for the countries that do not support the idea of dating, similarly, you cannot promote a German app in India since nearly no one wants to have an app in the German language.

Deciding the app platform

There are two most popular mobile app development platforms; iOS and Android. When you develop an app, you have the option to target either or both of these platforms. The total number of app users of Android phones is significantly more than iPhone users. But, users spend more on the iOS apps as compared to Android phones. So, if you want to target your app in the premium market, iOS is a better option. And, if you want to target more customers, Android is a better choice. Further, the app development cost on iOS and Android varies since they use different technologies.

The high-value feature set for your users

An app is known for the features and functionalities it provides. For the same purpose, there can be a number of apps, but you have to decide on the unique features. Once you will identify your audience and know what your competitors are doing, you can be ready with a set of high-value features for your app. While analyzing your audience, you will come across various features that your competitors are providing. But, it is not suggested to implement each and every feature that your competitors are providing. You have to compile an app with top features and your unique features. Prepare a risk analysis of all the feature sets you are going to provide so that you can predict the use of features. Every feature you add must add a strong value to your users and provide the best user experience.

Let users test your feature set before the app launch

Successful marketing for an app starts with pre-access to a set of users. You can target your unique feature set as a marketing campaign that will be different from your audience. In the meantime, you will gather reviews for your app and develop a portfolio of your app. If users notice bugs in your app, you can still get them solved with your mobile app development company before the final launch.

Conclusion

Turning an app into a product is a complex and time-consuming process. You have to understand the value of defining the feature sets while laying the blueprints for your app. The above 4 easy steps will assist you in deploying a robust mobile app that will lend you success in the competitive market.